Zong: Wahaha three years to enter the world 500
Wahaha Group Chairman Zong, said recently that sales of Wahaha Group this year will reach 400 million. Wahaha is an annual growth rate of 70 billion, is expected to double next year, next year's sales target of 14.5 billion hopes to achieve the growth, power washed 70, 000, 000, 000 yuan. Zong said that 3 years later, Wahaha to gain access to the world 500.
Finance Crisis would have no effect
Since last year, many sectors of the financial crisis to a nose-dive, but Zong said: "We have no debt management, there are a lot of cash, so the financial crisis has no effect on us a little, but that the development of people do not have money, I Development money may be so bold. "
According to Zong, last year more than 60 million Wahaha investment, an increase of more than 90 articles Production Line Great efforts to develop new products. In Zong view, the economic crisis, people spending less on luxury goods, but food and drink is indispensable, so Wahaha sales growth since the financial crisis, but great.
Now Beverage market Increasingly concentrated, 80% of the market share occupied by large enterprises, Zong stressed that not only do big business, the key to do strong. With some of the rules, coupled with a certain scale, Wahaha even without him, can continue normal development. Although he has not retired, but Zong said that Wahaha's management team has grown very well.
Welcomes fair competition, competitors Recent Coca-Cola Into the milk beverage market, so that the milk beverage market Wahaha boss also in the spotlight. Wahaha milk drinks market share in the absolute superiority, but more and more competitors to this market to have a share, versus the large number of problems began to appear.
However, the Zong is not worried, "Nutrition Express came out, a lot of similar products come out, but soon disappeared. Nutrition Express has its own technical advantages, others can not imitate." Zong said Coke join the market to fair competition, very good, and Wahaha also find ways to develop more and better products, to compete.
Appears in Zong, adding China's milk drink Coca Cola, it illustrates the progress of Chinese enterprises. "In the past all our followers are to imitate other people's products, it is people go with us, " Zong said proudly.
Addition to Coca-Cola, Zong will Master Kong As Wahaha's competitors. If Coca-Cola is an international giant Wahaha's competitors in the entire level, then Master Kong is in the water and Tea Wahaha situation with intense competition. However, confidence Zong, Wahaha's new product development and differences in operation are better than competitors.
Prudent to explore overseas markets Wahaha tens of billions of sales each year, exports of more than 1000 million U.S. dollars, sales for the entire company for a very small proportion, "largely because we have not taken the initiative to do, people are knocking on the door to, then we plan to To take active steps to open up overseas markets. "Zong said.
Said, according to Zong, Wahaha intended to be the President's invitation to visit the Philippines, the Philippines, milk beverage market. Philippine tropical fruits rich in natural resources, nutrition Express has also been a number of Filipinos believe that taste good, and the whole of Southeast Asia Milk Drink less, drink the milk, the demand would be greater, so Zong believe that the Philippines would be better to market, ready to set up factories there.
Fact apart from the Philippines, Zong most want exported to Europe and the United States and other developed countries Wahaha. Zong admitted that previously exported to underdeveloped countries are considered relatively easy to make money, and for now, better export to developed countries, due to exchange rate reasons, more profitable sales in developed countries, so the next step we intend to actively go Wahaha open up markets of developed countries.
But he also said that overseas distribution to be made gradually, not blindly go to buy plants in developed countries, "people can not do anything, we want to run is not easy, mean to give money, I go out is more cautious, I think that should be going out to buy the technology of others, digging other people's talents would be better, "Zong said.
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